Download the ritual effect PDF by michael norton

The ritual effect

Download the ritual effect PDF by michael norton and published by Scribner in April 9, 2024, format Hardcover ..


Informative Details

Titlethe ritual effect
Authormichael norton
PublisherScribner
Year of PublicationApril 9, 2024
LanguageEnglish
File FormatHardcover
Number of Pages288
Information about the book the ritual effect, written by michael norton

Intriguing Summary

In the bestselling tradition of Charles Duhigg’s The Power of Habit and Angela Duckworth’s Grit, a renowned social psychologist demonstrates the power of small acts—and how a subtle turning of habits into rituals can add purpose and pleasure to life.Our lives are filled with repetitive tasks meant to boost productivity—what we come to know as habits. Over time, these habits (for example, brushing your teeth or putting on your right sock first) are done on autopilot. But when a layer of mindfulness accompanies a habit—when we focus on the precise way an act is performed—a ritual has been created. Now, an everyday act goes from black-and-white to technicolor. And as author Michael Norton explains here, it’s these rituals that make life worth living.Think of the way you savor a certain beverage, the care you take with a certain outfit that only gets worn on special occasions, the unique way that your family gathers around the table at the holidays, or the secret language you enjoy with your significant other. To some, these behaviors may seem quirky, but because rituals matter so deeply to us on a personal level, they saturate our lives with purpose and meaning. Rituals can heal a community experiencing a great loss, guide a speaker through a difficult presentation, drive a stadium of sports fans to ecstasy, inspire courage in soldiers going into combat, and help us rise to challenges and realize opportunities. Among those who have made effective use of rituals are Maya Angelou, Keith Richards, Barack Obama, and Steve Jobs. Drawing on decades of original research, author Michal Norton reveals that shifting from a “habitual” mindset to a “ritual” mindset can both enhance performance and add meaning to your life.Compelling, inspiring, and practical, The Ritual Effect takes us on a fascinating tour of the intention-filled acts that drive human behavior and shows us how to create simple rituals to imbue everyday life with a sense of purpose and joy.


About the Author

Michael Norton is an associate professor of marketing at Harvard Business School. His research has twice been featured in the New York Times Magazine Year in Ideas issue. In 2012, he was selected for Wired magazine’s Smart List as one of “50 People Who Will Change the World.”

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